AWS has introduced a Buy with AWS button, enabling cloud software vendors to embed a seamless payment option on their websites. This feature simplifies transactions, enhancing customer and partner loyalty.

Max is testing the integration of HBO’s linear channels, offering select ad-free U.S. subscribers a 24/7 cable-like experience. The test includes channels such as HBO Comedy, HBO Signature, and HBO Zone, replicating traditional cable content within Max. This initiative aligns…

Disney+ launched an ESPN hub, offering bundle subscribers access to ESPN+ live sports, original content, and on-demand programming alongside Disney+ and Hulu content. Standalone Disney+ users also gain curated sports and Hulu options. This move strengthens Disney’s unified streaming strategy…

Warner Bros. Discovery’s Max is tackling password sharing and expanding internationally to boost profitability. CEO JB Perrette announced plans for “gentle messaging” on account sharing, with stricter measures by 2025. With 110+ million subscribers and recent profitability, Max aims to…

EverPass Media and Netflix have partnered to stream Netflix's two NFL Christmas Day games to commercial establishments, while Netflix retains exclusive residential streaming rights. Businesses need an EverPass subscription to access the games featuring the Chiefs vs. Steelers and Ravens…

Walmart and NBCUniversal are launching shoppable ads during NBC’s Thanksgiving NFL game, featuring QR codes, "text-to-shop" functionality, and Walmart’s "Deals of Desire" campaign. This partnership uses Walmart Connect’s purchase data and NBCU’s platform for precise ad measurement, blending live sports…

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…

Warner Bros. Discovery and Criterion Collection have extended their licensing agreement, keeping Criterion’s esteemed film catalog on Max, reinforcing Max's position as a top platform for cinephiles with a blend of contemporary and classic cinema.

Meta is facing a class-action lawsuit accusing it of colluding with Netflix to undermine Facebook Watch in exchange for user data and increased ad spend. The suit alleges Meta scaled back Watch to eliminate competition, while Netflix provided user insights…

Reliance Industries and Disney have merged their media assets, including Star India, Viacom18, JioCinema, and Hotstar, in an $8.5 billion deal, creating one of India’s largest entertainment entities. The joint venture combines over 100 TV channels, 30,000 annual hours of…