Disney has announced plans to merge its Hulu + Live TV service with Fubo, creating the second-largest live TV streaming platform in the U.S., behind YouTube TV. The merger resolves Fubo’s lawsuit against Disney, Fox, and Warner Bros. Discovery over…

The XR Sports Alliance (XRSA) has welcomed its first members, including Deutsche Telekom, XREAL, and E1 Series, to advance XR sports innovation. Founded by Accedo, Qualcomm Technologies, and HBS, XRSA aims to accelerate the adoption of immersive sports experiences through…

Netflix’s NFL Christmas games are a major test of its live sports strategy, putting its streaming tech and reputation on the line. With past glitches still fresh in viewers’ minds, Netflix needs to nail this broadcast to win over fans,…

Skip highlights the rise of contextual advertising, which aligns ads with content viewers are actively watching for seamless relevance. By focusing on context rather than personal data, this strategy addresses privacy concerns, adapts to the decline of third-party cookies, and…

Sony’s Beyond Sports and ESPN are partnering for Dunk the Halls, the first real-time animated NBA broadcast, airing on Christmas Day. This Knicks vs. Spurs game will integrate Beyond Sports’ visualization tech and Hawk-Eye Innovations’ tracking with Disney-themed animations. The…

Tubi will stream live Liga MX and Liga MX Femenil matches for free in Mexico and Central America starting in 2025, beginning with León vs. Pachuca on February 5. This partnership expands Tubi’s presence in LatAm, offering premium soccer content…

Giles Tongue, in an exclusive interview with The Streaming Wars, revealed how Bango and Continente launched a Disney+ promotion in just 12 weeks. Powered by Bango’s Digital Vending Machine®, the deal offers discounted Disney+ access and 30% cashback, highlighting how…

Parks Associates has launched a Strategic Consulting Unit to provide tailored insights and strategies for businesses in the connected tech market.

The Streaming Madman returns after an unplanned hiatus caused by injuries, sharing his take on propaganda and its potential impact on streaming platforms. Drawing parallels from anti-drug campaigns of the 80s and 90s to today’s addressable advertising, TSM highlights the…

The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…