Skip unpacks YouTube’s massive $10.5 billion Q4 ad haul—a 13.8% jump fueled by election-season ad dollars. YouTube continues to dominate ad-supported streaming, but its parent, Alphabet, is making Wall Street nervous with a massive $75 billion AI spending spree. Is…

The Streaming Madman dives into how streaming is making winter suck less with a ton of live sports and, of course, ads. He breaks down ESPN+’s Australian Open coverage, the potential for golf and March Madness to step up their…

Parks Associates reports that 46% of U.S. internet households (56 million) are Cord Cutters, and 12% have never subscribed to traditional pay TV. The shift away from traditional television is driving the growth of ad-supported streaming, with 59% of subscriptions…

WWE is launching WWE Evolve, a new in-ring series on Tubi, focused on developing up-and-coming talent, particularly from its ID Program. Premiering March 5, the show serves as a proving ground for wrestlers before they reach NXT, featuring a mix…

Marc Rashba, EVP of Partnerships at Cineverse, is hopping on The Streaming Wars’ first-ever webinar, The Audience Equation: Winning Viewers and Value in 2025. Happening on February 13 at noon ET, this no-BS panel will cover the biggest streaming trends—bundling,…

Comcast reported strong Q4 2024 earnings, with $31.9 billion in revenue, but its stock dropped nearly 13% due to broadband subscriber losses. Peacock saw revenue rise 28% year-over-year to $1.3 billion and significantly reduced its losses, while NBCU Studios posted…

From the Archives revisits AOL and Warner Bros. attempt to revolutionize streaming in 2006 with In2TV, the first large-scale ad-supported streaming service. Offering a vast catalog of classic TV shows, it introduced on-demand viewing, interactive features, and a digital licensing…

Kirby calls out Apple and MLS for failing to make their $2.5 billion streaming deal a success. The 2024 MLS Cup’s viewership plummeted, with Apple TV+ reportedly drawing just 65,000 viewers. In response, Apple is putting MLS Season Pass on…

The Streaming Wars analyzes 2025 as a cautious reset for the media and entertainment industry after two years of turmoil, including mass layoffs, stock declines, and an industry-wide correction. While job losses continue, they are slowing, and companies are shifting…

Kirby unpacks Hub's latest Video Redefined report, which highlights Gen Z's growing preference for short-form, mobile-first content on platforms like TikTok and YouTube over traditional TV and movies. The report emphasizes that younger audiences value convenience, authenticity, and instant engagement,…