In his latest column, Jack Wagner explores the transformative impact of self-service ad buying on the global digital advertising landscape. These platforms have democratized ad access, allowing businesses of all sizes to control and optimize campaigns directly, without intermediaries. While…

Netflix's resurgence of older shows like Prison Break and Suits, which have seen significant viewership increases years after their original runs, highlights the importance of content distribution strategies in the streaming era. The "Netflix Effect" breathes new life into legacy…

AMC Networks has entered a multi-year partnership with Comcast's CTS to centralize the management of its channel ops and VOD distribution across 28 flagship channels, enhancing operational efficiency and scalability. This move aligns with AMC’s broader strategy to streamline content…

Whale TV™ (formerly ZEASN) has rebranded to establish itself as a consumer-facing smart TV platform with over 41.1 million monthly active users. As part of its shift, Whale TV is consolidating its free streaming services into Whale TV+ and launching…

In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…

Gracenote, a Nielsen company, has launched the Watch Prompts dataset to enhance viewer engagement on video platforms. Combining AI and human expertise, the tool offers content highlights, talent spotlights, and comparisons to help viewers make decisions, increasing platform retention and…

YouTube surpassed Disney as the most-watched media company in the U.S. in July 2024, accounting for 10.4% of total TV viewing according to Nielsen’s Media Distributor Gauge. We look at how a surge in younger viewers, particularly those aged 2-17…

We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…

VIZIO has introduced the VIZIO Sports Zone, a centralized content hub on its Smart TVs that simplifies the discovery of live sports events across various streaming platforms. This feature, accessible directly from the VIZIO Home screen, allows users to easily…

Bango has entered into a strategic partnership with Disney to expand the reach of Disney+ through its Digital Vending Machine® (DVM™), allowing telecom operators and service providers to bundle the streaming service with their consumer offers. This move is expected…