Apple appears to be shifting its strategy by licensing its original films to third-party platforms to expand content visibility and boost revenue. This marks a departure from Apple’s exclusivity-driven streaming model and addresses the platform’s financial performance challenges, despite its…

Giles Tongue examines the concept of Forever Subscriptions, revealed through Bango's global subscription survey, where two-thirds of respondents state they have subscriptions they never intend to cancel. In the UK, Netflix dominates as the "must-have" SVOD, with nearly two-thirds selecting…

Andrew Wamugi, in his first on The Streaming Wars, highlights why Netflix's record-breaking live sports debut, with 65 million concurrent viewers during the Tyson-Paul event, marks both a milestone and a teachable moment. Despite attracting a global audience, technical issues…

Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…

Tastemade has launched its Tastemade Cooking app, offering 12,000 recipes with how-to videos and exclusive content from culinary legends. Integrated with the Tastemade+ membership, the app strengthens the company’s engagement strategy while complementing its growth in the FAST streaming space.…

Netflix's attempt to debut in live sports with the Tyson-Paul fight faced technical failures, including buffering and glitches, undermining confidence in its ability to handle live streaming. These issues pose a serious threat to Netflix’s live ambitions, especially with critical…

Kirby has released a new rap, "The Streaming Wars A.B. (After the Bubble)," blending clever commentary on the streaming industry's current challenges with his signature lyrical style. Kirby’s work celebrates the unsung heroes of the streaming world and provides a…

This week’s From the Archives explores HBO’s streaming journey, marked by tech pivots, rebrands, and ownership shifts, culminating in the 2023 rebranding as MAX. Starting with HBO Go and HBO Now, HBO faced challenges like reliance on competitor tech and…

Skip unpacks Disney’s Q4 2024 results, highlighting substantial gains in streaming profitability, with Disney+ subscriptions reaching 122.7 million in core markets and an impressive 60% of new subscribers opting for ad-supported tiers. Disney’s studios achieved a record-breaking $4 billion in…

The CW, has laid off over two dozen employees across its publicity and programming teams as it pivots to a more profitable focus on live sports and unscripted content. This restructuring aligns with Nexstar’s strategy to cut programming costs by…