Hallmark has rebranded its streaming service to Hallmark+ in partnership with Accedo, launching on September 10th. Accedo's Accedo One platform brings personalized content, retail integration, and enhanced user features, positioning Hallmark+ as a more immersive "Hallmark lifestyle experience." Former WarnerMedia…

Victory+, a new ad-supported streaming service from the Dallas Stars and APMC, launched to broadcast Stars and select Anaheim Ducks games, bypassing traditional RSNs. This direct-to-consumer model challenges the declining RSN framework. APMC’s Chief Strategy Officer, Narendra Nag, explained to…

Skip evaluates Pluto TV's partnership with French broadcaster M6, where both companies are exchanging content and joining forces on ad sales in the French AVOD market. Pluto TV will provide 12 channels and nearly 3,000 hours of content to M6’s…

Jack explains how in-stream shopping technology is revolutionizing digital advertising and e-commerce by enabling purchases directly within streaming content. This seamless experience, powered by AI and secure payment systems, boosts conversion rates and enhances user convenience. Platforms like YouTube and…

The Florida Panthers, defending 2024 Stanley Cup champions, have launched Panthers Plus, a direct-to-consumer streaming service offering fans access to 70 live regular-season games and the first round of the playoffs. This move follows the collapse of the Regional Sports…

Lionel Messi has launched his own production company, 525 Rosario, named after his Argentine hometown, in partnership with Smuggler Entertainment. Based out of Miami and LA, 525 Rosario will produce premium content, including family-friendly shows and branded storytelling, with Smuggler's…

Netflix's forthcoming “Kids Playlists” function as linear channels under a different name, offering a curated, passive viewing experience. This move echoes what industry experts, like Kirby Grines, predicted: streaming platforms will shift toward linear-style content to encourage discovery. Launching on…

Jack explores how streaming platforms are navigating the balance between Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand (AVOD) to optimize revenue growth. As the lines between SVOD and AVOD blur, innovation in ad delivery and content models…

YouTube is revamping its connected TV app as it solidifies its position as the most-watched media company, surpassing competitors like Netflix and Disney+. The updates, announced at the Made on YouTube event, include features like episodic content organization, immersive previews,…

Ted Sarandos, Netflix's co-CEO, emphasized the importance of variety in programming during his keynote at the 2024 Royal Television Society’s London Convention. Sarandos highlighted Netflix's commitment to catering to diverse tastes, rejecting the notion that the platform offers too much…