Kirby breaks down the real streaming war—not the one between platforms, but the one waged by investors, analysts, and bankers behind the scenes. Instead of content and subscribers, this battle is about controlling narratives to move markets, where a well-timed…

Paramount+ is launching its Premium and ad-supported Basic tiers in Germany, Switzerland, and Austria starting March 26. The move follows similar rollouts in Canada, the UK, and Australia, with nearly half of signups in those markets now coming from non-standard…

The U.S. music biz just crossed 100 million paid streaming subs, locking in streaming as king—but growth is slowing, and cracks are showing. Meanwhile, vinyl keeps its hot streak alive with $1.4B in revenue, outpacing digital downloads and showing fans…

ESPN is in talks to acquire NFL Media in a deal potentially worth $2 billion, aiming to fold key assets like RedZone, NFL Draft coverage, and original programming into its upcoming DTC brand. This move mirrors ESPN’s historic 1987 NFL…

Skip analyzes Apple TV+’s $1 billion annual losses and argues that the service isn’t about streaming dominance—it’s a high-end marketing expense. Despite 45 million subscribers and billions spent on originals, Apple TV+ remains a mid-tier player, serving more as a…

Netflix co-CEO Ted Sarandos didn’t hold back in a new interview, calling Apple TV+ a “marketing play” rather than a real streaming competitor and criticizing Warner Bros. Discovery for ditching the HBO brand in favor of Max—a move he sees…

Tubi, in partnership with The Harris Poll, released The Stream 2025 report, revealing key trends reshaping the streaming landscape, especially among Gen Z. The study shows rising subscription fatigue driven by cost increases, shifting preferences toward ad-supported services, and a…

OTT.X has added 12 new members, including AWS, Alliance Entertainment, and Parks Associates, strengthening its role as a hub for streaming innovation. These companies are driving advancements in AI-driven content performance, ad monetization, and cloud-based distribution. The expansion highlights key…

Warner Bros. Discovery isn’t axing Looney Tunes out of spite—it’s just chasing the numbers. With kids glued to YouTube and longtime fans aging out of key demos, WBD sees little reason to keep classic Looney Tunes on Max, especially when…

Wurl’s CTV Trends Report breaks down the state of streaming in 2025—FAST is booming, live sports are pulling more eyeballs, and ad-supported models are reshaping the game. While streaming dominates, session lengths and total viewing hours are still a fight,…