Tag: metaverse

Google is rolling out Immersive Ads within Roblox through a new partnership with Ad Manager, allowing brands to deliver native display and video ads in the game environment. These ads offer in-game rewards and have already seen strong engagement, with…

Infinite Reality acquired Napster for $207 million, aiming to reimagine the iconic brand as a fully immersive social music platform. The company plans to integrate Napster with its virtual environments, esports assets, and Web3 tools—enabling artists to host concerts, sell…

Digiday explores Netflix's use of Roblox as a marketing platform with its "Nextworld" virtual experience. Featuring interactive content from popular shows like Stranger Things, One Piece, and Cobra Kai, "Nextworld" enables fans to engage with Netflix's IP through playable scenes…