From the Archives: Before There Was Max, There Was… Max? When Netflix Tried to Tackle Content Discovery with Serendipity and a Side of Sass
Kirby Grines
Kirby revisits Netflix's early experiment with "Max," a quirky content discovery tool launched in 2013 to help users overcome choice paralysis with humor and spontaneity. While short-lived, Max foreshadowed today’s industry focus on enhancing discovery through serendipitous and linear-style viewing…
