How Origin is Redefining CTV Performance Advertising: A Q&A with Fred Godfrey on Engagement and Innovation
Kirby Grines
Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…
