CTV isn’t just riding the ad-supported wave, it’s rewriting the rules of engagement. As cheaper, ad-supported tiers dominate the market, the big shift isn’t just in how people watch, but how they act. Platforms are making screens clickable, merging ads…
From the Archives chronicles how Vudu pioneered digital HD movie rentals before the streaming boom, only to be overtaken by more scalable, subscription-based rivals. Despite early tech leadership and major studio deals, Vudu's reliance on expensive hardware and transactional pricing…
Studios like Disney and Universal have revived the 90-day theatrical window in 2024, aiming to boost perceived value, but the strategy is failing for most films. Delaying streaming releases doesn't generate demand unless the movie is already a cultural hit—something…
Netflix has struck an exclusive deal for Sesame Street but is opting for non-exclusive distribution, allowing new episodes to air on PBS the same day. The move bucks the industry trend of hoarding IP, positioning Netflix as a champion of…
ISA and OTT.X have merged to form a unified organization representing independent, ad-supported streaming platforms. This strategic move enhances the infrastructure, visibility, and collective influence of smaller streamers, giving them the tools to tackle industry challenges like monetization, discoverability, and…
Netflix is doubling down on its ad-supported tier, now reaching 94 million monthly active users—a 20 million jump since November. With a younger, highly engaged audience and 41 average monthly viewing hours, Netflix is solidifying ads as a core business…
Warner Bros. Discovery is renaming Max back to HBO Max—because why not reverse course on your billion-dollar brand pivot two years later? It’s the latest move in a saga that’s less about strategy and more about corporate whiplash. Despite having…
Netflix has officially broken ground on a $1 billion production facility at Fort Monmouth, New Jersey, marking its largest East Coast expansion and a major win for the state’s media ambitions. Fueled by some of the most aggressive tax incentives…
ESPN is launching a new direct-to-consumer streaming platform that fully integrates its live channels, on-demand content, editorial, fantasy tools, betting features, and e-commerce into one unified product. Backed by new contractual flexibility following its deal with Charter, Disney is positioning…
Kirby analyzes five product design principles behind Netflix’s new Eclipse interface, highlighting how they strategically address user behavior to improve engagement and decision-making. The redesign reduces cognitive load, creates habit-forming feedback loops, and adapts in real time to viewer intent.…
