TV Technology explores whether Server-Guided Ad Insertion (SGAI) will become the industry norm for dynamic ad insertion (DAI). SGAI blends Client-Side (CSAI) and Server-Side (SSAI) approaches, reducing server load while maintaining seamless playback. Its compatibility with low-latency streaming and standardization…
tvScientific has raised $25.5 million in a Series B funding round led by NewRoad Capital Partners, Roku, and Second Alpha Partners, with participation from existing investors. The company aims to expand the CTV ad market by making it a viable…
Apple reported its best-ever quarter in Q4 2024, with revenue reaching $124.3 billion, up 4% year over year, and earnings per share rising 10% to $2.40. Services revenue, including Apple TV+, Apple Music, and iCloud, grew to $26.3 billion from…
Disney has hired former Meta exec Andre Rohe as EVP of product engineering ahead of the launch of its flagship ESPN streaming service this fall. Rohe, who previously held engineering leadership roles at Meta, YouTube, and Google, will report to…
The Streaming Wars analyzes 2025 as a cautious reset for the media and entertainment industry after two years of turmoil, including mass layoffs, stock declines, and an industry-wide correction. While job losses continue, they are slowing, and companies are shifting…
IAB Tech Lab plans to release 31 new specifications and updates in 2025, focusing on connected TV (CTV) advertising, privacy, and moving programmatic ad practices beyond the browser. Key initiatives include new signals for live sports ads in CTV, a…
MLS is moving its studio production to WWE headquarters in Stamford, Connecticut, under an expanded deal with IMG. The new 30,000-square-foot facility will support live programming for MLS Season Pass on Apple TV+, with plans to enhance content and production…
Apple’s Sports app now lists where to watch nationally broadcast games in the U.S., while also adding new soccer tournaments like the FA Cup and EFL Championship. The update improves navigation and expands features like live scores and play-by-play tracking.…
Nielsen will phase out its panels-only measurement solutions by the end of 2025, shifting to its hybrid "Big Data & Panel" product that combines traditional panel data with data from smart TVs, cable boxes, and streaming services. This move comes…
Spotify and Universal Music Group have signed a multi-year deal to expand subscription tiers, bundled offerings, and audiovisual content, aiming to boost fan engagement and monetization. A new direct license with Universal Music Publishing Group enhances songwriter royalties, while Spotify…
