Cineverse has launched Matchpoint Reel Visuals AI, a service enabling content owners to monetize assets for AI training via non-exclusive revenue-sharing agreements. This platform bridges independent studios and AI platforms, addressing the growing demand for datasets while ensuring ethical use…
The U.S. Supreme Court will hear TikTok's challenge to a law requiring ByteDance to divest or face a U.S. ban starting January 19, 2025. TikTok claims the law violates free speech rights, while the government cites national security concerns over…
Awful Announcing highlights the top sports media stories to watch in 2025. Key developments include direct-to-consumer ESPN, the evolving role of RSNs, and the growing influence of the creator economy, with alt-casts and athlete-driven media gaining prominence.
YouTube and CAA have partnered to develop tools enabling creators to manage their digital likenesses, particularly in AI-generated content. The initiative empowers talent with control over their depictions while addressing ethical concerns in generative AI. This collaboration sets new standards…
Giles Tongue, in an exclusive interview with The Streaming Wars, revealed how Bango and Continente launched a Disney+ promotion in just 12 weeks. Powered by Bango’s Digital Vending Machine®, the deal offers discounted Disney+ access and 30% cashback, highlighting how…
Paul Pastor critiques how media companies are overly focused on short-term gains from long-form content strategies while neglecting the rapidly growing dominance of platforms like YouTube and TikTok. He warns this misstep could alienate younger audiences and miss long-term monetization…
The Streaming Madman returns after an unplanned hiatus caused by injuries, sharing his take on propaganda and its potential impact on streaming platforms. Drawing parallels from anti-drug campaigns of the 80s and 90s to today’s addressable advertising, TSM highlights the…
The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…
Roku and Comcast’s FreeWheel have expanded their partnership to enable real-time bidding on Roku’s app ecosystem, including The Roku Channel. This integration reduces fragmentation in the CTV marketplace, enhancing advertiser reach and transparency while supporting growing demand for ad-supported streaming.
