Tubi will stream live Liga MX and Liga MX Femenil matches for free in Mexico and Central America starting in 2025, beginning with León vs. Pachuca on February 5. This partnership expands Tubi’s presence in LatAm, offering premium soccer content…
Giles Tongue, in an exclusive interview with The Streaming Wars, revealed how Bango and Continente launched a Disney+ promotion in just 12 weeks. Powered by Bango’s Digital Vending Machine®, the deal offers discounted Disney+ access and 30% cashback, highlighting how…
Netflix is rolling out a global marketing campaign for Squid Game Season 2, launching December 26, with brand partnerships including Burger King, Doritos, Duolingo, and Xbox. Merchandise collabs and Squid Game: The Experience further highlight the series' massive cultural impact,…
MLS plans to make Season Pass on Apple TV+ more accessible in 2025 after poor 2024 viewership, including a 47% drop for the MLS Cup. Changes include integrating matches into pay TV guides, exploring wireless carrier partnerships, and introducing featured…
Betches Media has partnered with the NFL to create content aimed at millennial and Gen-Z women, leveraging access to major events like the Super Bowl and Pro Bowl. The partnership focuses on engaging casual fans and expanding the NFL's audience,…
Sesame Street is searching for a new home for its original episodes after Warner Bros. Discovery decided not to renew its output deal with HBO and Max. While Max will retain the show's library through 2027, the decision aligns with…
Netflix has recruited top NFL broadcasters from rival networks for its Christmas GameDay, raising questions about why competitors allowed their talent to join. Analysts suggest networks prioritized maintaining strong ties with the NFL, whose influence outweighs the risks of aiding…
Roku and Comcast’s FreeWheel have expanded their partnership to enable real-time bidding on Roku’s app ecosystem, including The Roku Channel. This integration reduces fragmentation in the CTV marketplace, enhancing advertiser reach and transparency while supporting growing demand for ad-supported streaming.
Netflix and Mastercard are partnering to offer Mastercard holders exclusive benefits at Netflix’s immersive experiences, including Stranger Things: The First Shadow on Broadway and Netflix House locations opening in 2024. The collaboration aims to meet growing demand for transformative entertainment…
Netflix has partnered with Duolingo to promote Season 2 of Squid Game, integrating over 40 phrases from the series into Duolingo’s Korean lessons and launching a TikTok filter inspired by the show’s Red Light, Green Light game. The collaboration aims…
