Our latest From the Archives explores the rise and fall of Edgio, originally founded as Limelight Networks in 2001. The company became a trailblazer in adaptive streaming and edge computing, powering events like the Olympics and the rise of OTT.…
As WWE transitions key content to Netflix starting January 2025, our latest From the Archives chronicles the history of the WWE Network, from its groundbreaking 2014 launch to its partnerships with Peacock and Netflix. The $5 billion, 10-year deal will…
This week’s From the Archives explores HBO’s streaming journey, marked by tech pivots, rebrands, and ownership shifts, culminating in the 2023 rebranding as MAX. Starting with HBO Go and HBO Now, HBO faced challenges like reliance on competitor tech and…
Our latest From the Archives column examines Aereo, the 2012 startup that aimed to deliver broadcast television to internet-connected devices through tiny individual antennas, bypassing cable services. Despite its innovative approach, Aereo faced fierce legal battles with major broadcasters, culminating…
Kirby revisits Netflix's early experiment with "Max," a quirky content discovery tool launched in 2013 to help users overcome choice paralysis with humor and spontaneity. While short-lived, Max foreshadowed today’s industry focus on enhancing discovery through serendipitous and linear-style viewing…
Our latest From the Archives column explores Zediva, a startup that briefly disrupted the streaming industry in the early 2010s by allowing users to rent and remotely stream physical DVDs from its data centers. By using the first-sale doctrine to…
Our latest column, From the Archives, highlights Crunchyroll's rise from its 2006 launch by UC Berkeley grads to a global anime leader. Evolving from a fan-driven platform to a licensed subscription service, Crunchyroll now leverages a "flywheel" model integrating streaming,…
