NBC Sports reported 26.6 million total viewers for its broadcast of the Green Bay Packers' 30-17 win over the Miami Dolphins on Thanksgiving night, spanning NBC, Peacock, Telemundo, Universo, and digital platforms. The broadcast peaked at 31.3 million viewers in…
EverPass Media and Netflix have partnered to stream Netflix's two NFL Christmas Day games to commercial establishments, while Netflix retains exclusive residential streaming rights. Businesses need an EverPass subscription to access the games featuring the Chiefs vs. Steelers and Ravens…
Variety examines how FX used its $200 million series Shōgun to cement its position in streaming, earning 18 Emmys and reinforcing its creative value to Disney amid investor pressures. Under John Landgraf's leadership, FX has distinguished itself through bold storytelling…
The Wrap examines how major streamers are faring as direct-to-consumer strategies deliver results. Netflix leads with 282.7 million subscribers and $17.06 ARPU, followed by Disney+ and Warner Bros. Discovery showing strong growth. Paramount+ and Peacock added subscribers but face profitability…
The Bank of America Institute reports that the creator economy peaked in 2021, with most creators earning under $15,000 annually—far below the average full-time U.S. employee. As paid partnerships decline and algorithms drive income volatility, platforms like Patreon and Substack…
The Hollywood Reporter explores how TV ratings collide with streaming as Nielsen’s new "panel plus big data" measurement gains approval. Used by Amazon for Thursday Night Football, it boosts reported viewership by 8%, highlighting streaming's growing impact on audience metrics…
TheWrap looks at how Prime Video is leveraging AI to drive engagement through features like generative episode summaries, personalized recommendations, and Dialogue Boost. AI innovations such as X-Ray Recaps and Thursday Night Football insights enhance the viewing experience, powered by…
Digiday explores Netflix's use of Roblox as a marketing platform with its "Nextworld" virtual experience. Featuring interactive content from popular shows like Stranger Things, One Piece, and Cobra Kai, "Nextworld" enables fans to engage with Netflix's IP through playable scenes…
Tubi has introduced Scenes, a vertical feed of 60-90 second clips from popular movies and shows. The feature, available on mobile, helps users discover content by swiping through TikTok-style videos, with options to "Like," "Save," or "Watch" full titles.
Fast Company reports on the rise of short-form streaming apps like DramaBox and ReelShort, which generate millions in revenue and outrank major platforms like Hulu and Netflix in app store rankings. These apps succeed where Quibi, Jeffrey Katzenberg’s $1.75 billion…
