Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…
Universal and Netflix have expanded their licensing deal to include live-action movies starting in 2027, adding popular franchises like "Jurassic World" and "Fast and Furious" to Netflix. Under this new agreement, Universal films will debut on Peacock before moving to…
Tubi has greenlit four projects through Stubios, its fan-driven studio for aspiring filmmakers, in partnership with Issa Rae’s ColorCreative. Notable projects include a feature film by TikTok star Kelon Campbell, a docuseries on rapper Lady London, a scripted comedy series…
Chick-fil-A is launching its streaming app, Chick-fil-A Play, on November 18, positioning the brand beyond its restaurant roots. Like LEGO and Red Bull, Chick-fil-A aims to deepen customer engagement through content, while opening new revenue streams via ad placements and…
Streaming services like Disney+, Max, and Peacock are partnering with grocery and delivery companies, such as Kroger, DoorDash, and Instacart, to offer bundled subscriptions. These deals aim to reduce subscriber churn by aligning entertainment with essential services, following Amazon Prime’s…
ShoBizzy, a networking app for entertainment industry freelancers, has gained 6,500 signups since its launch. The app allows freelancers to showcase their skills and connect with potential employers without traditional job applications. A new partnership with Red Light Management, representing…
TheWrap reports that kids' TV ratings have plunged, with Nickelodeon and Disney Channel losing up to 90% of viewers. Kids are now shifting to streaming platforms like YouTube, which captures nearly 30% of young viewers, forcing studios to adapt to…
Paramount+ has utilized gen AI to create curated content collections aimed at "kids-first" audiences, specifically targeting children ages 6-13. The curations are based on themes like "Space Exploration" and "Goofy Stuff," identified through research with kids and parents.
Cox is now offering the Xumo Stream Box to its Internet-only customers for $60. Developed by Comcast and Charter, the device provides access to major streaming services like Netflix, Hulu, and Disney Plus, along with live TV and free ad-supported…
Sony and Disney marketing execs discussed using TikTok and influencers to boost audience engagement at the Variety and TikTok Culture Catalysts Dinner. They highlighted how TikTok's algorithm and authentic influencer partnerships are crucial for building fan communities and driving business…
