Netflix and Mastercard are partnering to offer Mastercard holders exclusive benefits at Netflix’s immersive experiences, including Stranger Things: The First Shadow on Broadway and Netflix House locations opening in 2024. The collaboration aims to meet growing demand for transformative entertainment…
Netflix has partnered with Duolingo to promote Season 2 of Squid Game, integrating over 40 phrases from the series into Duolingo’s Korean lessons and launching a TikTok filter inspired by the show’s Red Light, Green Light game. The collaboration aims…
BuzzFeed has sold the studio behind the show "Hot Ones" to an affiliate of Soros Fund Management for $82.5 million. The sale is part of BuzzFeed's shift away from content-driven revenue to focus on high-margin, tech-enabled strategies like programmatic advertising…
Ted Sarandos highlighted Netflix's focus on creating FOMO at the UBS Global Media and Communications Conference, positioning it as central to retaining subscribers and advertisers. FOMO isn’t exactly groundbreaking and Kirby argues that it’s the bare minimum for any streaming…
YouTube reported surpassing 1 billion daily viewing hours in 2024, showcasing its dominance in the global streaming landscape. Its universal appeal contrasts sharply with traditional media and SVOD platforms, which face fragmented regional dynamics, as highlighted in The Streaming Wars’…
Netflix Co-CEO Ted Sarandos framed the Jake Paul vs. Mike Tyson fight as a defining moment for the platform’s live streaming ambitions, despite technical challenges. Sarandos emphasized Netflix’s focus on high-impact, event-driven programming like WWE Raw and NFL Christmas games,…
Samsung TV Plus has launched Letterman TV, a FAST channel exclusive to the U.S. and Canada. The channel features curated content from Late Show With David Letterman, including iconic interviews, Top 10 lists, and segments like "Stupid Pet Tricks," with…
Crunchyroll has launched its app on Xfinity X1, Xfinity Flex, and Xumo Stream Box, expanding access to its 50,000+ anime episodes and 25,000+ hours of content on Comcast platforms and Xumo smart TVs.
Comcast and Warner Bros. Discovery (WBD) have signed a multiyear deal enabling Comcast to bundle Max in the U.S. and launch an ad-supported Max app through Sky in the U.K. and Ireland by 2026. The agreement resolves a Harry Potter-related…
Disney CFO Hugh Johnston discussed the impact of Disney+’s strategy to integrate ESPN, live news, and blockbuster films, highlighting its success in reducing churn and boosting engagement. He pointed to recent hits like Inside Out 2 and Deadpool & Wolverine…
