Studios like Disney and Universal have revived the 90-day theatrical window in 2024, aiming to boost perceived value, but the strategy is failing for most films. Delaying streaming releases doesn't generate demand unless the movie is already a cultural hit—something…
Microsoft is shutting down its Xandr Invest DSP as part of a strategic pivot toward AI-powered, privacy-conscious advertising, aligning with its broader consolidation under the Microsoft Advertising Platform. This move reflects a growing divide in ad tech, where Big Tech…
CBS News CEO Wendy McMahon has resigned amid internal tensions with Paramount Global leadership and mounting editorial interference from controlling shareholder Shari Redstone. The clash, centered on journalistic independence at "60 Minutes" and broader issues including DEI and political coverage,…
ISA and OTT.X have merged to form a unified organization representing independent, ad-supported streaming platforms. This strategic move enhances the infrastructure, visibility, and collective influence of smaller streamers, giving them the tools to tackle industry challenges like monetization, discoverability, and…
Charter Communications is acquiring Cox Communications for $34.5 billion, forming the largest cable and broadband provider in the U.S. by subscribers. The deal also sees Charter taking over Liberty Broadband, marking the end of John Malone’s long-standing influence in the…
Netflix is doubling down on its ad-supported tier, now reaching 94 million monthly active users—a 20 million jump since November. With a younger, highly engaged audience and 41 average monthly viewing hours, Netflix is solidifying ads as a core business…
From the Archives revisits the rise of Automatic Content Recognition (ACR), the tech that turned smart TVs into real-time viewership trackers and reshaped the economics of modern TV advertising. Embedded directly into TV firmware, ACR enabled OEMs and ad tech…
Sony reported an 18% rise in annual net profit to ¥1.14 trillion ($7.32B), driven by its Music and Pictures divisions despite a 24% drop in Q4 revenue. Gaming and consumer electronics saw quarterly declines, while the company beat analyst expectations…
Warner Bros. Discovery is renaming Max back to HBO Max—because why not reverse course on your billion-dollar brand pivot two years later? It’s the latest move in a saga that’s less about strategy and more about corporate whiplash. Despite having…
Accedo's Nikki Perugini emphasizes the importance of generational understanding in OTT product design, with a focus on Gen Z’s unique digital behaviors and expectations. As mobile-first digital natives, Gen Z demands intuitive, hyper-personalized, and visually engaging user experiences that reflect…
