Snapchat launched Snapchat+ Platinum, a $15.99/month tier that removes most in-app ads, pushing its premium monetization strategy further. With 12 million Snapchat+ subscribers, it’s outpacing other social media paid services, but the steep price tag raises questions about demand. Snap’s…
TV Technology explores whether Server-Guided Ad Insertion (SGAI) will become the industry norm for dynamic ad insertion (DAI). SGAI blends Client-Side (CSAI) and Server-Side (SSAI) approaches, reducing server load while maintaining seamless playback. Its compatibility with low-latency streaming and standardization…
Warner Bros. Discovery has formed a $1 billion joint venture with UK-based Cutting Edge Group to license its movie and TV show music catalog. Unlike recent artist catalog sales, WBD retains ownership and creative control while generating substantial revenue. The…
Warner Bros. Discovery is leveraging The White Lotus to attract major sponsors to Max, marking a shift in how HBO content is monetized. Despite HBO’s traditional ad-free model, Max’s ad-supported tier allows brands like American Express, Diageo, Google, BMW, and…
tvScientific has raised $25.5 million in a Series B funding round led by NewRoad Capital Partners, Roku, and Second Alpha Partners, with participation from existing investors. The company aims to expand the CTV ad market by making it a viable…
Rogers has launched App TV, a "pay TV lite" streaming package with Netflix for $25 CAD/month, aiming to curb cord-cutting. It includes 40+ live and on-demand channels, 20 FAST channels, and runs on the Rogers Xfinity Stream app but lacks…
MSG Networks is seeking to restructure its debt to avoid bankruptcy, with JPMorgan leading talks and Amazon speculated as a potential investor. The move comes amid an ongoing carriage dispute with Optimum, which has kept the network off-air for many…
Amagi’s 14th Global FAST Report highlights the shift toward unified content distribution as FAST, SVOD, and pay TV services converge. A survey of 500 U.S. households found 65% feel overwhelmed by fragmented streaming, while 75% prefer a mix of free,…
Popcornflix is back online after being quietly sold before Chicken Soup for the Soul Entertainment’s bankruptcy. Now owned by a trust linked to investor David Nagelberg and supported by Future Today, the service has returned while Crackle and Redbox remain…
Comcast reported strong Q4 2024 earnings, with $31.9 billion in revenue, but its stock dropped nearly 13% due to broadband subscriber losses. Peacock saw revenue rise 28% year-over-year to $1.3 billion and significantly reduced its losses, while NBCU Studios posted…
