Australia’s video market is projected to hit $12.3 billion by 2030, driven by digital dominance from YouTube and Netflix. The fight has shifted from subscriber growth to monetization, with ad-supported tiers and sports rights becoming key battlegrounds. Bundling is also…

Netflix has launched Thronglets, a mobile game tied directly to the Black Mirror episode “Plaything,” blurring the line between show and gameplay. Developed by Night School Studio, the game is a narrative extension—not just a promo—mirroring the episode’s emotional depth…

BeReal has begun rolling out in-feed ads and branded takeovers in the U.S. following its €500 million acquisition by Voodoo. The platform, once a holdout against monetization, is now chasing ad dollars from brands like Amazon and Nike, despite falling…

From the Archives examines the rise and quiet fall of Boomerang, Warner Bros.’ standalone streaming service dedicated to classic cartoons. Launched in 2017 and shut down in 2024, the platform was ultimately folded into Max amid a broader shift toward…

Shout! Studios has acquired Gravitas Ventures, gaining access to more than 3,300 titles across film, TV, and sports. While both brands will remain operationally independent, the deal strengthens Shout!’s scale and presence across AVOD and TVOD platforms. The acquisition highlights…

Paramount Global and Skydance Media have extended their $8B merger agreement after failing to secure FCC approval by the April 7 deadline. All other conditions have been met, but the deal remains stalled due to regulatory uncertainty tied to a…

Skip argues that CTV’s so-called transparency crisis is actually a feature of the current ad tech business model, not a flaw. Every layer — from SSPs to agencies and publishers — profits from keeping advertisers in the dark. Until advertisers…

Rogers Communications has secured exclusive Canadian NHL media rights in a new 12-year, $11 billion deal, reinforcing its dominance in Canadian sports media. The deal not only cements Rogers’ control over national hockey broadcasts but also allows for sub-licensing flexibility,…

Kirby spotlights TikTok’s soft launch of its ‘TikTok for Artists’ platform as a bold step toward owning the future of creator-led media. The new tools give artists full control over fan engagement, data, and monetization—something CTV platforms will forever gatekeep.…

Universal Pictures earned approximately 100 million dollars in PVOD revenue from Wicked after a 40-day theatrical run that also delivered 424.5 million dollars domestically. Speaking at CinemaCon, NBCU's Peter Levinsohn said the studio’s release model has boosted profitability and expanded…