AMC Networks and Roku have launched AMC+ with ads on The Roku Channel for $4.99 per month, providing a more affordable ad-supported option for subscribers. This tier offers the same content as the ad-free version, including popular shows like The…

In Part 2 of our two-part series, we explore how media companies can navigate the crowded streaming landscape by deciding where to distribute their content. Licensing content to platforms like Netflix provides immediate revenue and global reach but may diminish…

Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…

Jack explores how multiview streaming is transforming the way fans watch live sports, allowing them to view multiple games or angles on a single screen. Originally popularized in France, the technology has gained traction in the U.S. with platforms like…

In his latest column, Jack Wagner explores the transformative impact of self-service ad buying on the global digital advertising landscape. These platforms have democratized ad access, allowing businesses of all sizes to control and optimize campaigns directly, without intermediaries. While…

Netflix's resurgence of older shows like Prison Break and Suits, which have seen significant viewership increases years after their original runs, highlights the importance of content distribution strategies in the streaming era. The "Netflix Effect" breathes new life into legacy…

AMC Networks has entered a multi-year partnership with Comcast's CTS to centralize the management of its channel ops and VOD distribution across 28 flagship channels, enhancing operational efficiency and scalability. This move aligns with AMC’s broader strategy to streamline content…

Whale TV™ (formerly ZEASN) has rebranded to establish itself as a consumer-facing smart TV platform with over 41.1 million monthly active users. As part of its shift, Whale TV is consolidating its free streaming services into Whale TV+ and launching…

In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…

Gracenote, a Nielsen company, has launched the Watch Prompts dataset to enhance viewer engagement on video platforms. Combining AI and human expertise, the tool offers content highlights, talent spotlights, and comparisons to help viewers make decisions, increasing platform retention and…