Fox Corp has announced that it will offer a live streaming simulcast of Super Bowl LIX on its FAST, Tubi. The decision highlights the growing importance of FAST platforms in the streaming landscape and provides viewers with a free alternative…

DirecTV has introduced MySports, a sports-centric skinny bundle designed to provide live sports fans with a targeted, cost-effective streaming option. The package, which launches at $69.99 per month—with a limited-time offer of $49.99 for the first three months—features 40 live…

Sling TV has launched Unlimited DVR, offering unlimited content storage for $5/month. The feature allows subscribers to record and store content for nine months, skip ads, and access recordings across devices. This enhancement adds flexibility and value as streaming services…

Venu Sports, formerly known as "Spulu" and sometimes referred as "Clown Co" has officially been scrapped before launch. Disney's acquisition of Fubo effectively duplicated Venu’s concept, rendering the project redundant. Venu joins a long list of failed sports media ventures,…

CES 2025 highlights advancements in AI and home entertainment, with Google’s Gemini AI, Samsung’s Vision AI, and LG’s OLED panels leading innovations in personalization, interactivity, and immersive viewing. Streaming and advertising convergence takes center stage, as AI-driven strategies enable targeted…

Whale TV is launching Whale OS 10 this quarter, featuring personalized profiles, AI recommendations, and a ChatGPT-powered voice assistant. The new Profit Sharing Program offers TV brands up to 40% of platform revenue. Whale TV+ is now available on all…

Disney has announced plans to merge its Hulu + Live TV service with Fubo, creating the second-largest live TV streaming platform in the U.S., behind YouTube TV. The merger resolves Fubo’s lawsuit against Disney, Fox, and Warner Bros. Discovery over…

The XR Sports Alliance (XRSA) has welcomed its first members, including Deutsche Telekom, XREAL, and E1 Series, to advance XR sports innovation. Founded by Accedo, Qualcomm Technologies, and HBS, XRSA aims to accelerate the adoption of immersive sports experiences through…

Netflix’s NFL Christmas games are a major test of its live sports strategy, putting its streaming tech and reputation on the line. With past glitches still fresh in viewers’ minds, Netflix needs to nail this broadcast to win over fans,…

Skip highlights the rise of contextual advertising, which aligns ads with content viewers are actively watching for seamless relevance. By focusing on context rather than personal data, this strategy addresses privacy concerns, adapts to the decline of third-party cookies, and…