CinemaCon Clash: Universal’s $100M PVOD Play Sparks Debate Over Theatrical Windows
The Streaming Wars Staff
Universal Pictures earned approximately 100 million dollars in PVOD revenue from Wicked after a 40-day theatrical run that also delivered 424.5 million dollars domestically. Speaking at CinemaCon, NBCU's Peter Levinsohn said the studio’s release model has boosted profitability and expanded…