Tag: svod

Amazon is executing a dual-platform streaming strategy in India, targeting subscription-ready audiences with Prime Video and mobile-first, ad-supported users through Amazon MX Player. Prime Video is investing in premium originals and theatrical releases, while MX Player is focused on scaled…

Ask Skip calls out legacy media for faking transformation while quietly executing a slow-motion collapse. Instead of real strategic pivots, companies are slashing costs, consolidating teams, and staging investor theater—all to buy time until an acquisition. True reinvention would require…

Horowitz Research’s 2025 survey shows streaming now accounts for 61% of weekly TV viewing, a sharp rise from 45% in 2024 and just 38% in 2020, while traditional TV viewing has dropped to 35%. Live content consumption is also shifting,…

Duplass Brothers Productions is rethinking how indie TV gets made, shifting from pitching to streamers to self-financing, producing, and licensing their own series. Projects like Penelope and The Creep Tapes sold to Netflix and Shudder, but with The Long Long…

Roku and MAGNA’s new study, “TV Attention, Deconstructed,” reveals how streaming has upended traditional TV advertising rules. Time of day is less relevant, model diversity boosts ad attention by 18%, and ad spacing is significantly more effective on streaming versus…

Gen Z and younger millennials aren’t disengaging from streaming—they’re optimizing. According to Ampere Analysis, this high-value cohort cycles in and out of services based on perceived value, not loyalty, and demands daily engagement, not just tentpole content. Platforms that fail…

Nielsen’s Gracenote reported that Netflix led all major SVOD platforms in Q2 2025 with an 18.2% increase in its content catalog. The top five services collectively added 4,500 new titles, with sports programming driving the highest growth at 7.8%. Netflix,…

From the Archives revisits Walmart’s abandoned 2018 plan to launch a budget SVOD service aimed at Middle America. With former Epix CEO Mark Greenberg leading the charge, the retailer considered pivoting Vudu into a subscription platform priced at $8/month. But…

Disney has secured exclusive global streaming rights to CoComelon starting in 2027, outbidding Netflix in a multi-year licensing deal worth tens of millions annually. While Netflix originally hosted the hit show since 2020, viewership declines and rising licensing costs led…

Hub Research’s 2025 Best Bundle report shows a shift in consumer streaming behavior: value, convenience, and control now outweigh exclusive content. Aggregators like Amazon and Roku are thriving, with bundled offerings proving more appealing and encouraging higher subscription counts. Subscription…