Tag: streaming platforms

YouTube is testing a new multiplayer feature for its "Playables" mini-games, starting with titles like Ludo Club and Magic Tiles 3. Available since May, Playables offers over 130 free games spanning various categories, aiming to enhance user engagement.

Crunchyroll has launched its app on Xfinity X1, Xfinity Flex, and Xumo Stream Box, expanding access to its 50,000+ anime episodes and 25,000+ hours of content on Comcast platforms and Xumo smart TVs.

Nielsen and TikTok have partnered to integrate TikTok into Nielsen One, enabling advertisers to compare TikTok ad performance with campaigns on CTV, linear, and digital platforms. This collaboration helps brands optimize media strategies with robust cross-media insights and demographic data,…

The Streaming Wars spoke with executives from MyBundle TV, Bango, eClerx, and Giant Worldwide about how streaming services leverage Black Friday to drive growth. Platforms like Hulu, Disney+, and Peacock attract subscribers with steep discounts, while bundling, data-driven personalization, and…

Warner Bros. Discovery is facing a shareholder lawsuit over alleged misleading statements about retaining NBA media rights, which were lost to NBCUniversal and Amazon Prime Video. The loss led to a $9-billion cable network write-down and significant stock declines. A…

Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…

Reliance Industries and Disney have merged their media assets, including Star India, Viacom18, JioCinema, and Hotstar, in an $8.5 billion deal, creating one of India’s largest entertainment entities. The joint venture combines over 100 TV channels, 30,000 annual hours of…

This week’s From the Archives explores HBO’s streaming journey, marked by tech pivots, rebrands, and ownership shifts, culminating in the 2023 rebranding as MAX. Starting with HBO Go and HBO Now, HBO faced challenges like reliance on competitor tech and…

Warner Bros. Discovery has added Max to The Roku Channel as part of its channels lineup, marking a strategic pivot back to third-party distribution. Originally focused on direct-to-consumer sales, WBD’s move reflects current priorities to boost cash flow and manage…

Gracenote’s new Data Hub and 2024 State of Play report provide insights into SVOD catalogs, covering content types, exclusivity, and global trends across major platforms. Insights from the Data Hub help streaming platforms, content creators, advertisers, and journalists understand catalog…