Tag: personalization

JioStar CEO Sanjog Gupta is leading a bold strategy to position sports as the ultimate audience aggregator for India’s evolving entertainment landscape. His $500 million investment plan emphasizes leveraging marquee events like the IPL to fuel broader platform engagement across…

Accedo's Nikki Perugini emphasizes the importance of generational understanding in OTT product design, with a focus on Gen Z’s unique digital behaviors and expectations. As mobile-first digital natives, Gen Z demands intuitive, hyper-personalized, and visually engaging user experiences that reflect…

Kirby analyzes five product design principles behind Netflix’s new Eclipse interface, highlighting how they strategically address user behavior to improve engagement and decision-making. The redesign reduces cognitive load, creates habit-forming feedback loops, and adapts in real time to viewer intent.…

Legacy media companies are facing high churn not due to a flaw, but because they trained audiences to engage in transactional viewing behavior—binge and cancel. While they rely on big content drops, platforms like YouTube, TikTok, and Netflix succeed by…

The Streaming Wars dives into Recurly’s 2025 State of Subscriptions report, which reveals retention is now the primary driver of subscription growth. For streaming services, this means embracing strategies that build loyalty. The report emphasizes that retention isn’t just about…

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…

Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…

Hallmark has rebranded its streaming service to Hallmark+ in partnership with Accedo, launching on September 10th. Accedo's Accedo One platform brings personalized content, retail integration, and enhanced user features, positioning Hallmark+ as a more immersive "Hallmark lifestyle experience." Former WarnerMedia…

In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…