Tag: fan engagement

DAZN is leveraging the launch of the new FIFA Club World Cup, which starts June 14 in the US, as its most ambitious push yet into the American market. The global sports streamer, holding exclusive rights to the tournament, will…

Vimeo has launched Vimeo Streaming, a robust platform allowing creators to build their own Netflix-style services with custom monetization, infrastructure, and support. The Try Guys, among the first adopters, launched "2nd Try" to give fans exclusive, ad-free content while shifting…

The NHL has signed a multiyear global tech partnership with Sony, naming it an Official NHL Technology Partner. The collaboration expands the use of Sony’s Hawk-Eye tracking tech and Beyond Sports’ animated data visualizations to enhance fan engagement and operational…

TikTok has officially launched TikTok for Artists, a music insights platform that gives artists and their teams access to detailed performance metrics and fan demographics to improve promotion and audience engagement. It includes tools for content creation, data on song…

The NBA is launching an initiative to embed direct game streaming links within partners’ digital platforms to address viewer frustration with fragmented media rights. By integrating links in apps like DoorDash or social media platforms, fans will have more intuitive…

DAZN launched a free real-time match tracking feature called Scores, covering more than 1,000 global soccer competitions. The tool gives fans live alerts, lineup info, and performance stats and is timed ahead of the 2025 FIFA Club World Cup, which…

Infinite Reality acquired Napster for $207 million, aiming to reimagine the iconic brand as a fully immersive social music platform. The company plans to integrate Napster with its virtual environments, esports assets, and Web3 tools—enabling artists to host concerts, sell…

Spotify and Universal Music Group have signed a multi-year deal to expand subscription tiers, bundled offerings, and audiovisual content, aiming to boost fan engagement and monetization. A new direct license with Universal Music Publishing Group enhances songwriter royalties, while Spotify…

Netflix and WhatsApp are collaborating on a global campaign for the return of Squid Game Season 2, premiering on Dec. 26. The campaign, created with GUT agency, includes eye-catching ads like a Times Square display and leverages WhatsApp’s platform to…

Sony’s Beyond Sports and ESPN are partnering for Dunk the Halls, the first real-time animated NBA broadcast, airing on Christmas Day. This Knicks vs. Spurs game will integrate Beyond Sports’ visualization tech and Hawk-Eye Innovations’ tracking with Disney-themed animations. The…