Tag: creator economy

The Golden Globes will introduce a podcast category in 2026, spotlighting the format’s growing influence in the Creator Economy and its appeal to both talent and major streaming platforms. Podcasts tied to popular IPs, such as “The Office” and “Seinfeld,”…

Ask Skip addresses whether it's time to leave media after being laid off—and the hard truth is, traditional media is in strategic decline. But storytelling, strategy, and talent still matter—just not in the same places. The future lies at the…

The NFL is revamping its "NFL Top 100" series as a short-form, player-voted countdown on X, aiming to boost engagement by meeting fans where they already debate — on social. While the top 10 will still air on NFL Network,…

Wells Fargo analyst Steven Cahall believes Netflix should invest in high-value, short-form content and exclusive creator deals as a core strategy to reach its $1 trillion market cap goal by 2030. He sees this move as a third growth pillar—alongside…

Spotify’s video podcast partner program is gaining traction among independent creators with lucrative direct payouts, but podcast networks are holding back due to the lack of support for dynamic ads on subscriber-only content. Networks prioritize dynamic ad revenue through tools…

YouTube is integrating Google's Veo 3 AI video generator into YouTube Shorts this summer, aiming to boost creator innovation and viewer engagement. CEO Neal Mohan announced the move at Cannes Lions, citing Shorts’ 186% year-over-year viewership growth and 200 billion…

YouTube is experimenting with creator-led co-streams for live sports, piloting “ManningCast-style” experiences during last season’s NFL Sunday Ticket. CEO Neal Mohan confirmed the initiative, emphasizing how Gen Z prefers sports content through the lens of YouTubers rather than traditional broadcasters.…

ESPN’s success with The Pat McAfee Show has sparked industry speculation that Netflix will soon follow suit, striking deals with top podcasters and YouTubers to bring exclusive live content to its platform. While Netflix has already dipped into the space…

Tubi has launched “Tubi for Creators,” a new initiative licensing over 500 episodes from YouTube creators like Rhett & Link’s Mythical and Jubilee, aiming to integrate digital-first talent into its growing free, ad-supported library. This push highlights Tubi’s broader strategy…

NAB 2025 showcased a shift from hype to operational pragmatism, with industry leaders focusing on scalability, infrastructure, and sustainable monetization. Six key trends emerged: embracing fragmentation, prioritizing total cost of ownership, adopting hybrid workflows, embedding practical AI, elevating short-form content,…