Tag: apple tv+

The Ankler reports that Apple TV+ is replacing its “cost-plus” compensation model with a performance-based system that evaluates shows on subscriber acquisition, engagement, and cost efficiency. This shift aligns with traditional Hollywood practices and reflects Apple’s push to rein in…

MLB is in the final stages of negotiating new national media rights to replace ESPN’s outgoing package, with NBC, Apple TV+, and an unnamed third bidder in play for short-term deals through 2028. Commissioner Rob Manfred emphasized reach over revenue…

Apple is in advanced talks to acquire parts of ESPN’s soon-to-expire MLB rights package, with a focus on Sunday Night Baseball. NBC is also interested, but Apple is reportedly targeting a broader set of games. MLB is exploring a split-rights…

Nielsen’s Gracenote reported that Netflix led all major SVOD platforms in Q2 2025 with an 18.2% increase in its content catalog. The top five services collectively added 4,500 new titles, with sports programming driving the highest growth at 7.8%. Netflix,…

Trump’s proposed 100% tariff on foreign-made films could be deeply destabilizing for both Hollywood and streaming platforms. While framed as a push to boost domestic production, it threatens to inflate costs, disrupt international content pipelines, and invite foreign retaliation—putting at…

The Senate Committee on Commerce, led by Sen. Ted Cruz, will hold a hearing on May 6 to examine the evolving landscape of sports broadcasting, particularly the shift from traditional TV to streaming. Executives from the NBA, MLB, and NHL…

Kirby analyzes how Apple TV+ continues to lag behind in the streaming race, despite an ephemeral bump in market share from 7% to 8% in Q1 2025, driven by the return of Severance. He argues that high ARPU and prestige…

Major League Soccer has begun striking linear TV deals internationally, starting with Australian broadcaster SBS, to air its new Sunday Night Soccer match each week. The move signals the league’s growing realization that Apple TV+ alone isn’t delivering the global…

Skip analyzes Apple TV+’s $1 billion annual losses and argues that the service isn’t about streaming dominance—it’s a high-end marketing expense. Despite 45 million subscribers and billions spent on originals, Apple TV+ remains a mid-tier player, serving more as a…

Netflix co-CEO Ted Sarandos didn’t hold back in a new interview, calling Apple TV+ a “marketing play” rather than a real streaming competitor and criticizing Warner Bros. Discovery for ditching the HBO brand in favor of Max—a move he sees…