Tag: ai

Netflix is developing AI-driven technology to personalize not just recommendations, but also video content like trailers and interactive shows. Recent patents outline custom trailers tailored to user preferences and dynamic choose-your-own-adventure formats powered by machine learning. These tools aim to…

Major platforms like Meta, Reddit, Snap, YouTube, and TikTok used Cannes to reframe themselves as long-time AI-first companies, emphasizing their machine learning roots to align with current marketing buzz. While AI has underpinned their operations for years, the shift now…

Apple is introducing AI-powered App Store Tags to enhance app discoverability, using large language models to generate tags from app metadata, which are then human-reviewed. Users will see these tags in search results, helping them find apps based on specific…

Google has launched 100 Zeros, a film and television initiative focused on embedding its technology and values into pop culture through entertainment. The effort is a multiyear partnership with Range Media Partners, with projects aimed at shifting youth perception and…

Wonder has acquired Tastemade for approximately $90 million, gaining its content studio, production capabilities, and advertising business. The deal strengthens Wonder’s vision of building an AI-driven “mealtime super app” that integrates content, commerce, and food delivery. With Tastemade’s large digital…

Cineverse is integrating SymphonyAI’s Revedia DataOps to unify streaming viewership and revenue data across AVOD, TVOD, SVOD, and FAST. This move enhances its AI-powered analytics, optimizing content distribution, ad sales, and revenue growth while strengthening its Matchpoint platform.

Triller Group has integrated its subsidiaries, Julius and Amplify.ai, to enhance AI-driven influencer marketing. The collab combines Julius’s influencer discovery and campaign analytics with Amplify.ai’s AI-powered audience engagement tools, providing brands with a streamlined, data-driven solution.

Cinelytic has acquired Jumpcut Media, an AI firm specializing in IP management and audience analysis tools. The deal strengthens Cinelytic’s AI-driven data analytics platform for the entertainment industry by integrating Jumpcut’s ScriptSense tool, which evaluates film/TV scripts and books at…

Universal Music Group reported a 6.5% revenue increase in 2024 to $12.8 billion, with subscription revenue up 8.2% despite a 5.1% drop in streaming revenue. Cost-cutting through layoffs boosted profits, with adjusted EBITDA rising 13.8% to $2.88 billion. UMG emphasized…

YouTube’s biggest screen is now the TV, with more watch time happening on television than on mobile or desktop. In December 2024, YouTube accounted for 11.1% of total U.S. TV viewing—beating Netflix, Prime Video, and Hulu—marking a major shift in…