Search Result for 'The Trade Desk'

The IAB reports that connected TV (CTV) ad spending is set to surpass online video (OLV) by 35% this year, with programmatic buying now the dominant method for CTV transactions, comprising 75% of buys. The IAB Digital Video Ad Spend…

Netflix is launching its own ad tech platform, significantly expanding its ad-supported tier to 40 million users. Discover how new partnerships, enhanced measurement capabilities, and a foray into live sports position Netflix for substantial ad revenue growth.

Starz will officially separate from Lionsgate on Tuesday, with each company beginning to trade independently on public stock exchanges—Starz on Nasdaq under “STRZ” and Lionsgate on NYSE under “LION.” The move, delayed by pandemic disruptions and other industry hurdles, allows…

Roku continues to lead the U.S. connected TV market, but its limited international presence is becoming a serious strategic risk as Samsung and others scale globally. While Roku dominates programmatic ad transactions and device penetration in the U.S., Samsung is…

The Desk looks at how Philo boosted conversions and cut fraud by partnering with Stripe and accepting alternative payments like Cash App. The move helped the budget-friendly streamer better serve underbanked users and handle major spikes in demand—especially during Yellowstone…

Kelly Campbell is resigning as president of Peacock after three years, amid Comcast’s restructuring and spin-off of legacy cable networks. Her role appeared uncertain following executive reshuffles. While Comcast has prioritized Peacock as its core streaming platform, traditional TV networks…

The Streaming Wars compiled key industry reactions to Comcast’s decision to spin off its cable networks, signaling a strategic pivot to streaming, broadcast, and sports. Analysts view the move as an acknowledgment of legacy cable's declining value amidst the collapse…

Hollywood's leadership remains dominated by aging executives like Tom Rothman and Bob Iger, sparking frustration among younger professionals who see limited opportunities for advancement. Economic pressures, layoffs, and a lack of clear career paths are driving many mid-level executives to…

Janko Roettgers is keeping his foot on the gas with his Redbox coverage, now exposing the company's outdated privacy practices. Redbox kiosks have been found to store rental data and partial payment information without proper encryption, particularly when operating offline,…

Kirby Grines, in a recent interview with The Desk, shares his journey from young entrepreneur to media & streaming thought leader. From his early work with Roku, co-founding Float Left, to leading 43Twenty and The Streaming Wars. Kirby offers candid…