Search Result for 'The Trade Desk'

MediaPost examines tvOS consolidation as The Trade Desk launches Ventura, its new streaming OS, sparking speculation about a Roku acquisition. Analysts suggest this could expand The Trade Desk’s market presence while leveraging Roku’s 85 million households. This reflects a broader…

Netflix is further reducing ad prices, with CPMs now ranging from $20 to $30, down from previous highs of $39 to $45 in 2023. The new rates are $20 for a 15-second ad and $25 for a 30-second ad. This…

Skip argues that Sonos made the right call by canceling its planned streaming box, codenamed Pinewood, which had no real place in the crowded streaming hardware market. The $400 device was rumored to feature an ad-driven operating system, making it…

The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…

Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…

Adweek examines Disney Advertising's new strategy to attract midmarket brands with budgets ranging from $30 million to $300 million. By implementing regional teams and expanding programmatic capabilities, Disney is offering these advertisers access to premium ad inventory and advanced measurement…

Digiday reports that lower fill rates for FAST channels stem from a supply-demand imbalance in the streaming ad market. Advertiser demand is growing, but streaming ad inventory—boosted by ad-supported tiers from Disney+, Netflix, and Amazon Prime Video—has outpaced it. Amazon…

In his latest column, Jack Wagner explores the transformative impact of self-service ad buying on the global digital advertising landscape. These platforms have democratized ad access, allowing businesses of all sizes to control and optimize campaigns directly, without intermediaries. While…

TiVo continues its smart TV expansion with its Powered by TiVo platform now available across 17 OEM brands and in 15 European countries.

Future Today is partnering with iSpot.tv to measure and optimize its streaming advertising campaigns. iSpot's system measures the incremental reach of streaming beyond linear TV, helping advertisers refine campaign delivery and demonstrate audience reach with third-party data. This collaboration aims…