Netflix Real Target Date for Ad-Supported Launch Is Reportedly Much Earlier Than 2023
Netflix is dismissing a Wall Street Journal report that it wants to launch its anticipated ad-supported tier on Nov. 1, much earlier than its previous mid-2023 guidance.
The streaming company also called it “speculation” that it wants to charge advertisers around $65 per 1,000 impressions, which would be a particularly high “CPM” in the context of the broader ad-supported streaming business.
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