Paramount+ Launches Custom Roku City Neighborhood
SAN JOSE, Calif.—At a time when streamers are looking for ways to grab consumer attention in an increasingly competitive and fragmented streaming landscape, Roku has announced that Paramount+ will become the first entertainment brand to launch a custom Roku City Neighborhood. The new Roku City Neighborhoods feature brand-specific buildings, visuals, and destinations to highlight those brands when viewers start and end their streaming session.The Roku City home screen graphic reaches nearly 40 million homes each month. Roku …
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