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Category: Market Data

US SVOD revenues set to plateau from 2024

The world’s most mature SVOD market, the US, is set to show very much signs of its maturity with revenue growth to be almost flat from 2024 to 2027 due to price competition and lower ARPUs from Netflix’s imminent hybrid AVOD-SVOD tier says a study from Digital TV Research.

The report also calculates that Netflix will have 63 million subscribers by 2027 – down by 4 million on 2021. Hulu, Disney+, HBO and Paramount+ will each boast 40-50 million subscribers by 2027.

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Nearly 60% of Americans Now Stream Video Daily on Smart Phones, Tablets and Computers

The latest data from Leichtman Research Group and its “Emerging Video Services” report finds that 59% of the 1,900 adult U.S. consumers it surveyed in June and July report daily video usage on “non-TV devices” — mainly smartphones, tablets and computers.

“While non-TV devices provide the ability to watch video anywhere, the most common location for watching video on non-TV devices continues to be in the home,“ LRG principal Bruce Leichtman said. “Eighty-two percent of those who watch video on a mobile phone, and 85% of those who watch video on a tablet or eReader, do so at home.”

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Streaming viewership surpassed cable TV…for the first time

This is according to Nielsen, who released its total TV and streaming report for July, stating that streaming represented a 34.8% share of total TV viewing in the U.S. — an increase of 22.6% compared to July 2021. Cable consumption was a little behind at 34.4%, an 8.9% drop from the year prior and a 2% decline compared to June.

The new milestone reinforces streaming as a top choice for TV viewers, mainly driven by original content that can’t be found on cable or broadcast television.

As the homie Rich Greenfield says, #goodluckcable.

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US viewers still love SVOD: spending up 16% in Q2 2022

While the headlines are full of news of slowing SVOD growth, spending continues to grow at a healthy pace.

In Q2 2022, $7.4 billion was spent on SVOD services, up 17% over Q2 2021. The growth rate is only marginally lower than last year, though significantly lower than the growth rates in 2018 and 2019, which were in the 26% range. The numbers suggest viewers have slowed adding more services, though they have not stopped. It will be interesting to see the impact of significant price rises for Disney+, ESPN+, and Hulu in the year’s second half.

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