Peacock, despite its financial struggles, saw a 55% subscriber growth and beat analyst estimates in Q1 2024, bolstered by exclusive NFL content. However, its long-term viability remains uncertain due to its reliance on licensing NBC and Bravo shows to other…

Children’s programming remains in high demand but is undersupplied across most streaming platforms, including Disney+, Paramount+, Amazon Prime Video, Netflix, Hulu, and Max. Despite the consistent need, the industry is reducing spending on kids' animation for 2024. Trusted kids' brands…

Warner Bros. Discovery (WBD) faces significant challenges as NBCUniversal aggressively pursues the NBA rights currently held by TNT. This situation complicates the plans for a joint venture sports streaming service with Disney and Fox, which aims to stream live sports…

Despite Paramount+'s extensive content library, concerns remain about the services marketing and user experience capabilities compared to its competitors. ViacomCBS emphasized its unique assets like Pluto TV's reach and extensive sports and kids' programming, but faces significant challenges in standing…

For the first time, digital video ad spend is projected to surpass linear TV ad spend in 2024, according to the Interactive Advertising Bureau’s latest report. Digital video ad sales, including connected TV (CTV), social video, and online video, are…

A raging debate in Washington has put a damper on Hollywood's urge to merge as regulatory leaders implement a radical overhaul of antitrust policies.

Netflix has made significant strides in global content investment, outpacing Amazon in creating and distributing international programming. While both companies are heavily investing in overseas markets, Netflix's strategy has proven more effective. According to Parrot Analytics, 62% of Netflix's US…

Hollywood may eventually adopt blockchain technology and cryptocurrencies to address longstanding issues like Hollywood accounting. Experts Tarun Chitra and Lee Reiners discussed this potential on Variety’s “Strictly Business” podcast. Chitra, who advocates for decentralized finance, believes blockchain’s transparency and permanency…

Sports programming may be a potent solution to streaming service subscription hopping. Despite initial resistance and frustration from NFL fans over Peacock's exclusive playoff game broadcast, around 23 million viewers tuned in, with 71% of the 3 million new subscribers…

ESPN and TNT have the right to match outside bids in the NBA’s ongoing national rights negotiations. The post The NBA’s Media Rights Renewal Talks: Here’s What We Know appeared first on Front Office Sports.