Search Result for 'The Trade Desk'

Cineverse has partnered with The Trade Desk to integrate its C360 ad tech platform with OpenPath, enabling The Trade Desk’s clients to access Cineverse’s streaming inventory. This collab aims to provide brand marketers with a more transparent and efficient way…

The Trade Desk missed its revenue guidance for the first time in over eight years, causing shares to drop 27% after hours. Despite 22% revenue growth to $741 million and doubled net income, Wall Street reacted to the shortfall from…

The Trade Desk plans to acquire ad data firm Sincera, its second acquisition since 2009, to enhance its programmatic ad performance and bolster sell-side targeting capabilities. The acquisition, expected to close in Q1, will help The Trade Desk offer sharper…

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…

Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The OS aims to improve ad efficiency, enhance user experience, and address content conflicts of interest. Backed by Disney, Paramount, and…

Sonos is partnering with The Trade Desk to launch a smart TV streaming device. The Trade Desk provides its TV OS and app partnerships, while Sonos focuses on hardware and UI. This collaboration allows Sonos to avoid strict licensing from…

We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…

The Trade Desk is secretly developing its own streaming TV operating system to compete with Roku and Amazon’s Fire TV. The OS, built on Android, aims to attract smart TV manufacturers by offering more lucrative digital ad revenue opportunities. Although…

Netflix is rolling out its in-house ad tech across Europe on February 24, expanding programmatic ad buying in key markets. Advertisers are pushing for lower prices as competition from Amazon and YouTube drives down CPM rates. While Netflix has added…

Sonos is launching a set-top designed as a home theater hub with HDMI switching, advanced audio, and content aggregation. It will rely on smartphone control instead of a remote and may include ad-supported features via The Trade Desk. Priced between…